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When you apply multi-touch attribution to your Criteo display ads, what happens?

What Criteo does is so innovative! Criteo allows marketers to create an advertisement campaign with their product feed. The ad buying option is quite limited because it relies on data, machine learning, and its own ad inventory. But don’t worry! All you need to do is fill in your budget, add the pixel in tag manager, and the platform will do the rest. Furthermore, Criteo works with click attribution combined with one-day views. Criteo does not have a way for advertisers to set up their campaigns, but that’s the point. 

Data and machine learning are combined to produce a superior ad delivery. All a marketer has to do is input a budget, input a pixel in tag manager, and Criteo will do the rest. Criteo also involves click attribution, which I think is pretty useful. The e-commerce site customers are targeted because they’re present on all websites that Criteo works with. So, here’s the answer. Criteo, through its interface, allows marketers to set up their campaigns with their product feeds. This is quite limiting, but that’s the point of Criteo. It works as a “black box” where data, machine learning, and a lot of ad inventory are combined for the most optimal ad delivery. But Criteo attribution is still a big problem. All you need to do is fill in your budget and put the pixel in your tag manager. Criteo will do the rest.

The right revenue metric is important for a marketer because it helps them make decisions about their marketing budget. By default, most analytics tools measure a campaign’s contribution to revenue based on the last touchpoint. This means you’ll miss out on the performance of other channels in their customer journeys. The old-school way of looking at marketing analytics was not enough for marketers. The sad sad truth is that marketers need a metric of attribution that takes into account the performance of all marketing channels. The old-fashioned model of giving 100% of a customer’s revenue to the last touchpoint of a customer journey left marketers at a loss for where to put their marketing budgets. Attributed revenue is their best in placing budget on the best performing touchpoint.