What Criteo does is so innovative! Criteo allows marketers to create an advertisement campaign with their product feed. The ad buying option is quite limited because it relies on data, machine learning, and its own ad inventory. But don’t worry! All you need to do is fill in your budget, add the pixel in tag manager, and the platform will do the rest. Furthermore, Criteo works with click attribution combined with one-day views. Criteo does not have a way for advertisers to set up their campaigns, but that’s the point.
Data and machine learning are combined to produce a superior ad delivery. All a marketer has to do is input a budget, input a pixel in tag manager, and Criteo will do the rest. Criteo also involves click attribution, which I think is pretty useful. The e-commerce site customers are targeted because they’re present on all websites that Criteo works with. So, here’s the answer. Criteo, through its interface, allows marketers to set up their campaigns with their product feeds. This is quite limiting, but that’s the point of Criteo. It works as a “black box” where data, machine learning, and a lot of ad inventory are combined for the most optimal ad delivery. But Criteo attribution is still a big problem. All you need to do is fill in your budget and put the pixel in your tag manager. Criteo will do the rest.