Then, for “selling new things”, you can say “start selling new products” and “start offering new services.” Make sure that your strategy is not repeated to avoid any confusing overlaps. If all goes well, you will end up with some good-sounding solutions and strategies. To decide where to invest your energy, a priority map can help. Priority maps allow you to map ideas based on the degree of impact they will have and how much effort they need to put in, thereby helping you reduce a large number of potential ideas to a smaller list of priority solutions. Take a piece of paper or create a document and draw a vertical line and a horizontal line. Label the vertical axis as “impact” and the horizontal axis as “effort”, then list all your solutions and plot them on the chart.